A non-governmental organization (NGO) is a non-profit, citizen-based group that functions independently of government. NGOs, sometimes called civil societies, are organized on community, national and international levels to serve specific social or political purposes, and are cooperative, rather than commercial, in nature.
Characteristics of NGO & TRUSTS Websites:
1)Development and operations
NGOs work for the development of a society and operate to maintain infrastructure development, education, rights, health facilities and livelihood of the people who are needy. NGOs are development oriented organization works for the benefit of underprivileged people.
2)Assistance in empowerment of people
NGOs work independently for the empowerment of underprivileged people. They aim to fulfill their tasks that are oriented to bring a desirable change in the society. A Trusted NGO will actually work well for the empowerment of economic and socially marginalized people.
3)Work to provide better quality of life
NGOs are committed to the root cause of the problems and try to provide better quality of life, especially to those who are poor and need help. They volunteer to give them better education, livelihood, health facilities, etc. They are not only charity organizations, but work for socio, economic, cultural activities.
Different NGOs work differently, they are classified in different terms; large organizations, multinational bodies, international committee, etc
4) Donate Button
The donate button is most likely the most important asset of a charity website so it should be prominent and obvious. This is the ultimate end goal for users.
5)Keep In Touch
Sponsors will want you to keep in touch as they now have a vested interested, so make sure they can. Let people sign up and send them an occasional newsletter about what the charity is up to. This will also be helpful when it comes to looking for future donations.
6) How can people help
Donating money is the obvious way people can help, but make it clear they can help in other ways. Suggest fundraising ideas and advise how users can help promote the website and charity via other social networking sites.