Responsive Web Design – Why you need it

Website is the medium to reach potential customers.But search engines work for your website to make you visible and to give you a global presence. Hence when you consider website designing make sure you obey few rules that can keep you in the good books of the major search engines.

Responsive web design is an approach to creating a website that allows it to work on any device; whether it’s a mobile phone, tablet or a laptop.Not only does have a responsive website help mobile users navigate your website; it also increases engagement and conversions.

In today’s day and age most people turn to their mobile phones when looking for a business or service.Having a website that works on any device will increase the chances of visitors staying longer and engaging more. This results in better rankings in Google and more sales for your business!

There are 3 main pieces to make your website responsive:

  • Fluid Layouts
  • Responsive Images
  • Media Queries

Fluid Layouts

The first step to making a website responsive is to switch from fixed widths to fluid widths. This allows the web page to expand and contract with the browser since its percentage based.

Responsive Images

The second piece of responsive web design is responsive images. Making your images responsive is a very important step because it can affect both your websites speed and its search engine friendliness.

Adaptive Images

The most popular way to make your images responsive is to have adaptive images. Adaptive Images set a 100 percent to your images (just like the fluid layout) allowing it to adapt to its parent container.